Hi, I'm Brian
Co-Founder @ PonPon | MBA | Ex-Analyst
I turn ideas into products. With a foundation in data and design, and experience as a solo founder, I execute fast, validate early with users, and build with impact in mind.
About Me
Founder Projects
PonPon - Co-Founder & Product Lead
Remote Gachapon E-commerce • 10/2025 - Present
Launched PonPon, a remote gachapon e-commerce platform letting users spin real Japanese capsule machines online.
Key Achievements
- • Shipped end-to-end product experience including token economy, inventory engine, shipping flow, and Stripe payments
- • Built full-stack architecture (React + Firebase + CI/CD), optimizing API latency and automating logistics workflows
- • Acquired 50+ users in 2 weeks and converted first paying customers through TikTok/Instagram content experiments
DishSpy - Solo Founder
Menu Discovery App • 07/2025 - 10/2025
Built and launched an AI-powered menu discovery app that recommends top dishes based on menu parsing and social reviews.
Key Achievements
- • Developed the MVP using React, FastAPI, and MongoDB
- • Rolled out closed beta with 20+ tester to gather user feedback with 70% weekly retention
- • Built LLM-powered menu-parsing pipeline and integrated Google Place API to deliver real-time recommendations
Experience
Growth & Product Associate
CheckIt Analytics (Early-stage startup) • 03/2025 – 09/2025
Drove early-user acquisition through social campaigns and short form content, increasing demo signups by 65%. Conducted competitive research and refined product positioning and pricing strategy.
Product Management Intern
WORCA (Seed-stage, $1.5M raised) • 09/2024 – 06/2025
Redesigned an AI-driven talent intelligence module to improve matching accuracy. Defined product roadmap and go-to-market plan for a new invoicing platform launching in 2025.
Senior Business Analyst
Eslite Corporation • 10/2021 – 06/2023
Developed ETL pipelines and deployed a personalized recommendation engine, boosting monthly active users by 40%. Automated e-commerce pricing workflows, cutting turnaround time by 90%.
Marketing Analyst
eLAND Information • 06/2019 – 05/2021
Delivered digital strategy and social listening solutions for enterprise clients, exceeding KPIs by 25%. Built a machine-learning analytics pipeline that improved prediction accuracy by 35% and scaled data processing 100x.
Education
Master of Business Administration (MBA)
Rady School of Management, UCSD • GPA: 3.8/4.0 • 06/2025
Concentration in Finance, Design, and Innovation.
- • VP of Finance, Rady Consulting Club
- • Member, Rady Venture Capital Club
- • GMAT: 700
Select Projects:
Sunrun – Rady Consulting Project
Worked with Sunrun's procurement team to uncover value leakage in a $40M annual marketing and facilities budget. Recommended a new GTM structure to reduce operational overhead.
Rady Venture Fund – Student-led VC
Evaluated early-stage SaaS and biotech startups as part of an investment committee. Focused on market sizing, exit strategy, and founder-investor alignment.
Ting Therapeutics – Associate Fellow @ HomeLab UCSD
Partnered with clinical-stage biotech to develop a business plan and fundraising strategy for a repurposed drug asset.
Bachelor of Science, Psychology
National Chung Cheng University, Taiwan • 06/2018
Focused on consumer behavior, human cognition, and comparative animal psychology.
Select Projects:
Independent Research – Cuttlefish Cognition
Conducted behavioral experiments to study cognitive ability and recorded response patterns in cuttlefish under controlled conditions.
Campus Mapping Project
Redesigned campus facility maps through user research and usability testing. Improved navigation efficiency and student satisfaction.
Key Projects
WORCA
Invoicing System Design
Redesigned the end-to-end invoice flow for a new internal product, enabling approval staging, reuse logic, and email-based delivery.
Eslite
Recommendation System
Built a full-stack recommendation system using ETL + collaborative filtering to deliver personalized promos via chatbot, increasing user engagement.
eLAND
Tag-Based Segmentation Framework
Designed a segmentation framework built on eLAND's web-tracking tag system using tf-idf weighting and K-Medoids clustering, generating visitor personas for ad retargeting.